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There is still a lot of uncertainty around when we will return to in-person events and marketers are making big changes to evolve. What does that mean? Brands like Workday are taking this time as an opportunity to modernize event marketing. From new technology to new processes, the team is changing the game and trying new things.
Our sense of what’s true is inevitably shifting.
How a customer-centric strategy shift is setting Workday up to deliver real event value
Workday's digital-first approach helps engage and connect attendees v
Expand your event audiences (and gain more data!) by extending your physical event with virtual
Our best practices for creating a great event online
An inside look at event attendee findings from wave 4 of our pulse survey