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Verizon is shifting to a B-to-B-to-C strategy to break through the noise. Live events aren’t going away, but for now Verizon is working on enhancing virtual events. The brand is focused on differentiating content through authentic storytelling that speaks to its audience. Learn how the team is pulling inspiration from fan bases like Marvel and DC Comics to create unique stories and enhance the experience for customers.
How accessibility is a key part of Verizon's event strategy
How Verizon is using technology to enhance the online event experience.
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