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How can marketers prepare for the future of events? What content formats will engage audiences? Where can marketers pull inspiration from? Leading strategist Dana Larson explains a five-step process for creating meaningful and impactful experiences, whether live or digital.
How this strategy team enhances the digital experience
How this strategist sees events making strides toward the future
Why Marsh pivoted events to an internal focus to better serve its audiences
How Verizon is making virtual events better by telling a great story
How accessibility is a key part of Verizon's event strategy
How Verizon is using technology to enhance the online event experience.