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Kashi: Growing Organic Connections

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Freeman

How face-to-face experiences can offer attendees a platform for change

How does Kashi engage consumers beyond its tasty products?

Kashi makes products that nourish people and the planet at the same time. So, what happens when this purpose-driven food manufacturer exhibits at a food trade show without providing any delicious samples?

2018 Event Marketer B-to-B Dream Team member Natalie Knopp, brand manager for the Kashi story team, discusses the brand’s “minimize to maximize” strategy to support organic farmers, its dedication to creating meaningful brand experiences for consumers, and how food can create positive change in the world.

How memorable are your live events? Our creative strategists can help you map out an event experience attendees won’t soon forget.

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