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Kashi: Growing Organic Connections

By Freeman®

How does Kashi engage consumers beyond its tasty products?

Kashi makes products that nourish people and the planet at the same time. So, what happens when this purpose-driven food manufacturer exhibits at a food trade show without providing any delicious samples?

2018 Event Marketer B-to-B Dream Team member Natalie Knopp, brand manager for the Kashi story team, discusses the brand’s “minimize to maximize” strategy to support organic farmers, its dedication to creating meaningful brand experiences for consumers, and how food can create positive change in the world.

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