You are using an outdated browser. Please upgrade to a more recent browser for a better experience.
Kashi makes products that nourish people and the planet at the same time. So, what happens when this purpose-driven food manufacturer exhibits at a food trade show without providing any delicious samples?
2018 Event Marketer B-to-B Dream Team member Natalie Knopp, brand manager for the Kashi story team, discusses the brand’s “minimize to maximize” strategy to support organic farmers, its dedication to creating meaningful brand experiences for consumers, and how food can create positive change in the world.
In almost all areas of life, human connections and interactions enable better understanding, not just of one another, but also the world around us.
The missing key to happy attendees and happy sponsors
Apply these insights from Hollywood screenwriters to craft effective brand stories
Q&A with B-to-B Dream Team member Natalie Knopp
Every experience, event, or booth has a story to tell. Here’s how to make your audience the hero of it.
Q&A with B-to-B Dream Team Member Garett Carr