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Pfizer: Putting the Customer in the Center of the Brand Story

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Don't just sell your customers on your product — sell them on your brand's story.

Event Marketer B-to-B Dream Team member Laine Mann, director and global congress lead at Pfizer, talks about the importance of putting the customer in the center of brand storytelling when creating successful experiences.

When planning healthcare event exhibits, Pfizer uses a creative approach that considers regulatory needs and, at the same time, builds experiences that resonate with attendees to tell the full breadth of how Pfizer affects lives.

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