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When a signature event is core to your marketing strategy, the stakes are high.
SAP uses its SAPPHIRE NOW signature event not only to promote its brand but to engage customers, build trust, and accelerate its sales pipeline. By designing the event to take full advantage of this face-to-face time with leads, partners, and customers, SAP has maximized its chances of the event’s success reverberating throughout the entire organization.
Watch this video to learn:
Organizational truths should be self-evident.
Nurturing what’s best in the human experience.
The human experience cannot thrive in isolation.
Rebooting the human experience
Best practices to create excitement for your next event — online
Our best practices for transitioning your live event online