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When a signature event is core to your marketing strategy, the stakes are high.
SAP uses its SAPPHIRE NOW signature event not only to promote its brand but to engage customers, build trust, and accelerate its sales pipeline. By designing the event to take full advantage of this face-to-face time with leads, partners, and customers, SAP has maximized its chances of the event’s success reverberating throughout the entire organization.
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The best cure for feeling unappreciated is to show appreciation.
Don’t get angry. Don’t get even. Get real.
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