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Reaching New Audiences, Accelerating Business

By Freeman®

When a signature event is core to your marketing strategy, the stakes are high.

SAP uses its SAPPHIRE NOW signature event not only to promote its brand but to engage customers, build trust, and accelerate its sales pipeline. By designing the event to take full advantage of this face-to-face time with leads, partners, and customers, SAP has maximized its chances of the event’s success reverberating throughout the entire organization.

Watch this video to learn:

  • How to design your show floor to set up conversations that lead to lasting, authentic relationships
  • How to use your event to accelerate sales opportunities that last
  • How to benefit by generating immediate feedback from your customers at your event

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