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When a signature event is core to your marketing strategy, the stakes are high.
SAP uses its SAPPHIRE NOW signature event not only to promote its brand but to engage customers, build trust, and accelerate its sales pipeline. By designing the event to take full advantage of this face-to-face time with leads, partners, and customers, SAP has maximized its chances of the event’s success reverberating throughout the entire organization.
Watch this video to learn:
Strategies to improve sponsorship sales
Ideas for creating compelling signage at trade shows
How to make your trade show booth the place to be
Q&A with Nicola Kastner, Head of Global Event Strategy, SAP
How to design opportunities for meaningful engagement
Ask these questions to determine the right route for your booth