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When a signature event is core to your marketing strategy, the stakes are high.
SAP uses its SAPPHIRE NOW signature event not only to promote its brand but to engage customers, build trust, and accelerate its sales pipeline. By designing the event to take full advantage of this face-to-face time with leads, partners, and customers, SAP has maximized its chances of the event’s success reverberating throughout the entire organization.
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Learn how Atlassian is embracing change as the industry evolves
What to expect from the new normal
Why you need to embrace the change
Make sure it translates
When we’re separated, we need to get it together.
Three top-of-mind strategies for online events