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Reaching the Immersive Sky: Air Canada Brand Reveal

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Three cities, a national audience, and one real-time rebranding opportunity

Air Canada is no stranger to hosting major events, but its brand reveal required one simultaneous execution in three cities: Montreal, Toronto, and Vancouver. This multi-city challenge included showcasing newly-branded airplanes in three separate hangars to both live and remote attendees — in real time and at one time, with the elegant dropping of 40’ by 200’ drapes in each city — complete with the latest solutions in lighting and video capturing. The key to introducing the new visual identity of Air Canada to eager crowds? A single, unified team focused on one goal, achieved with precise execution, effectively transforming a national event into a personal, exclusive affair.

With brand experience, the sky's the limit. Learn how to transform your event into something highly personal and engaging.

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