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Reaching the Immersive Sky: Air Canada Brand Reveal

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Three cities, a national audience, and one real-time rebranding opportunity

Air Canada is no stranger to hosting major events, but its brand reveal required one simultaneous execution in three cities: Montreal, Toronto, and Vancouver. This multi-city challenge included showcasing newly-branded airplanes in three separate hangars to both live and remote attendees — in real time and at one time, with the elegant dropping of 40’ by 200’ drapes in each city — complete with the latest solutions in lighting and video capturing. The key to introducing the new visual identity of Air Canada to eager crowds? A single, unified team focused on one goal, achieved with precise execution, effectively transforming a national event into a personal, exclusive affair.

With brand experience, the sky's the limit. Learn how to transform your event into something highly personal and engaging.


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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