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And the good news is that exhibitors often find great value in their trade show participation.
But the road to a successful exhibit can be a challenging one.
The minutiae of logistics often take precedence over strategic planning and big picture thinking. But it doesn’t have to be that way. Show organizers now have a suite of tools they can tap into to make the process much easier for exhibitors — leading to more successful outcomes and more ROI for all.
In the final article of this series, we offer an overview of how a show organizer might be able to tap into these solutions holistically. We also provide a checklist of questions to ask your team when considering the exhibitor journey.
Solutions like live floor plans, virtual sponsorship tours, and online exhibitor portals help exhibitors gain time, reduce effort, and save money, letting them focus these resources on what really matters. These tools also help exhibitors see where their money is going, so they can make better decisions and understand the ROI of their event investment.
While each tool is valuable on its own, the true impact becomes apparent when these tools are combined.
To truly optimize the event experience for exhibitors, show organizers should look for solutions that integrate well with each other to provide comprehensive solutions at every point along the exhibitor journey.
Here’s how it might look with the solutions offered by Freeman, for example:
By offering a complete solution of cohesively integrated digital tools to exhibitors, event organizers can turn a rocky, uncertain exhibitor journey into one of ease and success. With less stress and higher ROI, exhibitors will be more likely to return to events year after year, creating a win-win for everyone involved.
Best Practices for Supporting Trade Show Exhibitors: Part One
Best Practices for Supporting Trade Show Exhibitors: Part Two
Best Practices for Supporting Trade Show Exhibitors: Part Three
Try these tips to design a more dynamic event that strengthens engagement
Our outlook on the immediate future of the trade show