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B-to-B Dream Team Video Short: Colleen Bisconti of IBM

In this B-to-B Dream Team video short, Colleen Bisconti reveals why data is the most important thing event marketers have at their disposal and how it helps better engage audiences in personal ways. She also shares some of the ways she collects data from IBM events. Because for Colleen, better data leads to more customized brand experiences for her audiences.

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