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Three Unexpected Uses for Digital Signage at Your Next Event

By Matt Beller

AT A GLANCE

  • Provide targeted messaging
  • Integrate social media and videos
  • Maximize visibility and sponsors

There is no doubt that attendees would be lost, confused, and frustrated without it. But these days everything old is new again, and digital signage is the way of the future.

Digital signage is a versatile system that supports multiple media types and rapidly distributes information throughout the venue. Your key message, such as, “Presentation A, This Way” is displayed, along with strategically curated messaging. Signs now have the ability to illustrate much more than directions.

Here are three unexpected ways that digital signage will strategically improve your event:

Provide Targeted Messaging

Attendees don’t just crave personalization, they expect it. Digital signage in the venue will not only show the basics, like who is speaking, but also a deeper level of messaging that targets the needs of attendees. The software is able to collect data and act on it by showing targeted messaging. You can schedule and edit content dynamically that will reach your audiences as they pass by.

Integrate Social Media and Videos

Your attendees are already posting and tweeting about your event, so put it up on the big screen! Designed to sync with social media surrounding your event, you can use digital signage to illustrate social trends and top tweets. By showing attendees that you care about what they think and what they have to say, you can create a stronger sense of community. Even your attendees who are not active on social media will see what others are posting when they look at the signs and feed off of this energy.

Another way you are sure to engage attendees is through video. Humans have short attention spans and even shorter patience. While they might not take the time to stop and read words on a screen, an incredible video displayed on your digital signage can stop them in their tracks.

Maximize Visibility for Sponsors

Digital signage equals to more sponsorships. Attendees will seek out signage whenever they need something. As a result, they will focus their attention on signage for at least part of their show experience. Strategically placed sponsorships on digital signage will increase visibility for your sponsors. Because it is digital and can be changed, each sign can accommodate more than one sponsor. Additionally, sponsors can choose to display their content in a variety of different mediums. Sponsors will also be able to change what content appears on screen at different points of your event or conference.

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