You are using an outdated browser. Please upgrade to a more recent browser for a better experience.
I like to imagine that years from now I will be socializing with colleagues and, like old soldiers, we will recount stories from the darkest days of our careers way back in 2020. It’s taken a toll on everyone, in more ways than we can begin to catalog. But I am ready to put that pain in the past. None of us — as individuals or as businesses — is standing where we thought we’d be back in January. There’s no point in dwelling on it. All we can do is look around, see where we are now, and move forward from THIS place. If we’re smart and resourceful, we’ll treat it as a launch pad to the future.
As we celebrate the holidays, with New Year’s celebrations coming shortly after, I invite you to join me in making this resolution: it’s time to stop feeling sorry for ourselves. It’s time to curb the expletives. It’s time to act.
Our leadership team has put together action plans that are specific to our Freeman growth strategy; our people are already rallying to bring these plans to fruition. Whatever your business or your goals, I believe there are a few essentials that will serve any operation determined to survive and grow in 2021.
That last one is more important than it might seem. Many of our most basic assumptions have become obsolete. For those of us who’ve amassed considerable experience in our respective fields, it’s as if our equity has been compromised. But the true value we bring to the enterprise is not simply knowing how it used to be done. Our equity lies in how we pursue new solutions, imagine what’s possible, and build a better reality. That expertise is always relevant.
Happy holidays to you all, and let's look forward to a better year in 2021.
Seven can-do cures for effective engagement
How Microsoft has experimented its way to digital event evolution
Why Microsoft believes digital will continue to be at the center of events
Our 2020 Year-End Special! How the team at Microsoft has transformed its digital events
Apply these takeaways to your next event
How the team at Informa is using 2020 as a year to learn and grow