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VidCon and the Secret to Engaging Millennials and Gen Z

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Freeman

How VidCon creates the best day ever for younger audiences

Screaming. Hugging. Crying. Selfies. 

It all adds up to the best day ever for the lucky Millennials and Gen Zs that attend VidCon each year. 

From bespoke activities they can’t get anywhere else to meet and greets with their favorite online video stars, VidCon provides its young audience with a personal experience that is uniquely their own. They want to connect. They want to engage. Then they want to add it to their Snap story and tell the online world about it. 

The secret to VidCon’s success with this demographic? Don’t pretend to know what they want or need… simply ask.

Get tips on how to engage younger audiences from our resident Gen Z

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