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Video: Event Thought Leaders Share Insights on Successful Strategy

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B-to-B Dream Team members open up about strategic planning and event marketing

We love hearing about brand experience success from our industry’s top thought leaders. What’s even better, though, is hearing how they attained that success — creating engaging, memorable events to inspire any event marketer.

It all starts and ends with the right strategy. And the results depend on brand consistency, increased ROI, purposeful budgeting, and tapping into data to attract the right audiences.

Watch members of the Event Marketer B-to-B Dream Team share their insights on strategic planning for some of the biggest brands in the world, including:

  • Colleen Bisconti, Vice President of Global Conferences and Events, IBM
  • Charlie Eder, Director of Global Events and Client Experiences, AOL
  • Greg Schneider, Marketing Director, Global Events Strategy and Operations, Dell
  • Helen Stoddard, Head of Global Events, Twitter
  • And more…

Want More? Take our short quiz for personalized recommended resources to make the most of your brand experience investment.

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