Video Projection Mapping: The Art of Altering Perception
According to a new study published by Adobe – The State of Content: Expectations on the Rise – entertainment trumps accuracy in content for 25% of Americans. In fact, entertainment is more important than accuracy for 10% of boomers, 20% of Gen Xers, and 35% of millennials which, by the way, make up one third of the American workforce today.
Event professionals now feel the pressure to look beyond the limits of traditional presentation technology and are expected to transform their meetings into meaningful experiences that impact attendees’ senses and emotions.
One of the more immersive event technologies used to engage audiences in this interactive way is video projection mapping.
How Does It Work?
Perot Museum Video Projection Mapping Produced by Alford Media, A Freeman Company. Click to Play Video.
Essentially, this technology creates an optical illusion with suggestive plays of light that can seemingly turn any object into something completely different - all by simply by changing the perception of form.
Specialized software is employed that can warp and mask custom graphics seamlessly onto an object. These video images can then be projected onto any irregularly-shaped set, screen, building, wall, vehicle, etc. - nearly any kind of complex or three dimensional surface!
The end result? Shatter viewers' expectations by completely altering their perspective.
Any Form of Media Is Only as Good as the Story It Tells
How would you rate a movie that featured a string of unrelated special effects but no narrative?
Even though there are several types of applications for projection mapping, this technology is only as good as the strategy behind it. A solution, by its very nature, has to solve something in order to be of any value.
Successful event experiences are the result of strategic creative design and development. It is wise to consult with an audio visual partner during your initial stages of planning to clearly define what you want to share with your audience and how you would like them to think, feel and act. This type of discovery session can help determine how to best utilize digital technology to bring your story to life.
When projection mapping is done right, it will not just alter the physical space and provide entertainment value for your audience - it can deliver your brand and messaging in an innovative and engaging manner, leaving a lasting impression on your guests.
For more information on projection mapping and how it can revolutionize your next show experience, please contact FreemanAVInfo@freemanco.com.