Modern audiences of all demographics expect that your event will also deliver on a seamless and technology-supported experience. While there will always be a long wish list when it comes to the breadth and depth of available event technology, there are some critical must- haves that are worth the time and investment. These technology details can serve as a roadmap that you can build upon to deliver a technologically supported event experience.
Using Technology to Engage and Excite Attendees discusses best practices for producing a digitally-optimized live event, including how to:
- Develop a web and social strategy
- Leverage apps and second-screen technology to maximize engagement during the event
- Keep the conversation and engagement going between events