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A Planner for Cultivating Better Events: Brand Experience Strategies for Show Organizers

Tap into the power of measurement, engagement, and digital to continually meet audience expectations

The days of finding success by producing the same annual event are over. Audiences expect more — more originality and more personalization.

This new era is good news for show organizers who tap into sound strategy to meet (and exceed) audience expectation every year. The same goes for developing sponsorship programs in novel ways to maximize ROI.

A Planner for Cultivating Better Events offers a roadmap for robust strategic planning that includes:

  • How to budget without breaking the bank
  • Finding and following the right data that leads to the right attendees, sponsors, and exhibitors
  • Tips to engage audiences before, during, and after the show
  • BONUS: A handy planning worksheet to set the foundation for a successful, year-long strategy

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