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Data Discovery: Event & Marketing Data Benchmark Report

Data is changing the game — and the future — for marketers

With the evolution and adoption of technology, event marketers are collecting more and more data every day. And the more they collect, the more they can begin to learn about their audiences and their events.

To that end, we've compiled a selection of stats that gauge the role and impact of data and measurement across the entire marketing mix. They spotlight how marketers leverage data to:

  • Acquire budget
  • Make more informed decisions
  • Improve their strategies

These proof points come from the full study conducted by Freeman in partnership with Access Intelligence, featuring the feedback of more than 600 executives from Fortune 1000 companies.

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