The future of measuring brand experience in the age of big data
What you will learn↑
- How the digital transformation is already impacting events and brand experiences
- Tips to break down roadblocks to delivering data-driven insights and maximizing value
- Advice on how to bring your entire data story together to chart a new way forward
With the ever changing marketing and technology landscape, it's up to today's organizations to decide what tomorrow's rules will be. Marketers and event organizers who aren't afraid to capitalize on new technology will be the ones who determine what the future will hold.
The challenge, though, lies in recognizing the opportunities before us. And therein lies the power — and the promise — of data.
Designing Your Metrics Road Map discusses key concepts around measurement and looks at cutting-edge new measurement technologies.