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What Audiences Want: How to Maximize Attendee Engagement

Delivering on the Hierarchy of Attendee Needs

Delivering the best experience year over year can be a challenge. The best approach to event strategy is to put your audience at the heart of your efforts — but to give your audience what they want, you must first understand what they need.

What Audiences Want: How to Maximize Attendee Engagement discusses the hierarchy of attendee needs, including:

  • Guidance
  • Value
  • Connections
  • Achievement
  • Growth  

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