Track event success — the smarter way
What you will learn↑
- Why data is essential for understanding event attendees
- What attendee goals to consider when building a data framework
- A three-step process for using data to drive decisions
In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have.
So how can you measure up?
Build a data framework that directly impacts your return on objectives (ROO). But there’s a twist that makes this framework deliver more meaningful reporting: View the event from the perspective of your attendee.
To get started, download our free eBook! This guided plan, complete with actionable worksheets and fun exercises, can help you develop personalized strategies for turning data into decisions.
Download your copy now!