You came, you exhibited, you conquered. Before you call your exhibit experience a wrap, be sure to debrief with your sales team about the experience — from booth layout and audience assessment to key takeaways.
Surveying your internal team post-show can make the difference between a good experience and a great one. Taking time to hear and understand valuable perspectives affects budgets, strategies, and ROI.
Inquiring Minds: Key Post-Show Questions to Ask Your Sales Team offers a checklist of questions to help your brand makes the most of every show experience.
- Rate the overall show experience
- Assess upcoming event investment
- Gain insight to improve event strategy overall