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How to Measure Your Event Success

A Checklist for Gaining Actionable Insights

You came, you exhibited, you conquered. Before you call your exhibit experience a wrap, be sure to debrief with your sales team about the experience — from booth layout and audience assessment to key takeaways.

Surveying your internal team post-show can make the difference between a good experience and a great one. Taking time to hear and understand valuable perspectives affects budgets, strategies, and ROI.

Inquiring Minds: Key Post-Show Questions to Ask Your Sales Team offers a checklist of questions to help your brand makes the most of every show experience.

  • Rate the overall show experience
  • Assess upcoming event investment
  • Gain insight to improve event strategy overall   

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Want more? Download another great resource: The WOW Factor: 5 Cost Effective Ways to Drive Attendee Engagement.

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