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A successful trade show delivers equal value to all parties: organizers, attendees, exhibitors, and sponsors. Exhibition and conference research can help optimize your trade show ecosystem to ensure maximum results for all stakeholders. But each organization and each event is unique, requiring a customized metrics blue print that positions the event for continuous improvement and growth.
It's time to roll up your sleeves and get real when it comes to ROI.
45
Average Attendee NPS®
81%
Net buying influence of attendees
71%
Average rate of attendee retention
Trying to report on event success and long-term health through one lens can be misleading. It’s important that your measurement and reporting strategy takes into account the right metrics, and lays them out in a way that tells a clear and cohesive story.
It's up to today's organizations to decide what tomorrow's rules will be. Marketers and event organizers who aren't afraid to capitalize on new technology will be the ones who determine what the future will hold.
The challenge, though, lies in recognizing the opportunities before us. And therein lies the power — and the promise — of data.