We live in an always-on society, where our event attendees are expected—and even want—to stay connected to their work when they are at home or out of office.
Mobile devices are a part of attendees’ everyday routines, whether at home, on the job, or on the show floor — so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? That’s where second screen technology comes into play — transforming your attendee’s mobile devices into an unlimited event engagement tool and providing you with immense data on audience preferences, speaker and content performance, and more.
Download this Insights Paper to learn:
- The science behind second screen
- What second screen can do for your event
- How to rock the second screen rollout
- Ways to pump up the volume with second screen