Are you all the same age and gender? Do you all have similar jobs? What about your needs, motivations, and challenges — are your friends’ identical to yours?
Probably not, because you’re not the same as everybody else. And neither are your booth visitors.
To tailor your exhibit experiences to your audience’s needs, you must know more than just the surface level stats about what they like, need, and want. Audience segmentation and persona development helps you identify exactly who you should be targeting and how to target them by diving deep into data to uncover what makes them tick.
This checklist of easy steps will help you get started turning your audience from a monolith into a defined, strategic collection of personas. Review the list and download your copy below!