Trends

The art and science of transforming events into digital experiences

After a year of virtual and hybrid events, learn how seasoned marketers created authentic and engaging online communities during the pause of in-person events. We sat down with some top event pros at CEMA to discuss the art of strategy behind the work. We also covered how understanding human behavior, both live and online, can align brand goals and data analytics.

Watch to learn how agency partnerships can turn a platform into an engaging experience for your audience.

Featured speakers:

Megan Morrison | Senior Program Manager, Event Strategy at CDW

Angie Smith | Head of Experiential Events and Field Marketing at Atlassian

Lisa VanRosendale | Senior Vice President, Brand Experience at Freeman

Matt Mongoven | Senior Vice President, Brand Experience at Freeman

Kristen Koenig | Director, Digital Channel Sales & Partnerships

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