Trying to report on event success, and long-term health, through one lens can be misleading. It’s important that your measurement and reporting strategy takes into account the right metrics, and lays them out in a way that tells a clear and cohesive story.
Event Measurement: The Hidden Story Behind Your Numbers explores the challenges of event measurement, highlighting key areas for organizers to understand in order to report on their success, including:
- The event ecosystem and the relationships that provide the foundation for success
- The metrics that create a holistic view of event health
- The details that can make or break the story