An audience segmentation and persona development guide for show organizers
What you will learn↑
- How audience segmentation can make your entire event strategy more effective
- Why segmenting your own audience gives you, exhibitors, and sponsors a better ROI
- Ways to apply your audience data to show planning for greater success
In the commotion of planning and executing a trade show, it can be easy to overlook an important part of your planning: pinpointing who you want to attract and how your show will accomplish that goal successfully.
Missing that important step, however, can result in a show that falls flat.
Every show organizer can benefit from gaining a deeper understanding of their desired audience and learning all the ways segmentation delivers better outcomes.
Get started with this step-by-step guide to build a more focused and personalized experience for all your audiences.
