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The Trade Show Audience: Deeper Insights, Better Engagement

An audience segmentation and persona development guide for show organizers

What you will learn↑

  • How audience segmentation can make your entire event strategy more effective
  • Why segmenting your own audience gives you, exhibitors, and sponsors a better ROI
  • Ways to apply your audience data to show planning for greater success

In the commotion of planning and executing a trade show, it can be easy to overlook an important part of your planning: pinpointing who you want to attract and how your show will accomplish that goal successfully.

Missing that important step, however, can result in a show that falls flat.

Every show organizer can benefit from gaining a deeper understanding of their desired audience and learning all the ways segmentation delivers better outcomes.

Get started with this step-by-step guide to build a more focused and personalized experience for all your audiences.

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