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The Trade Show Audience: Deeper Insights, Better Engagement

An audience segmentation and persona development guide for show organizers

In the commotion of planning and executing a trade show, it can be easy to overlook an important part of your planning: pinpointing who you want to attract and how your show will accomplish that. 

Missing that important step, however, can result in a show that falls flat.

Every show organizer can benefit from gaining a deeper understanding of their desired audience, and this insights paper will show you how to do just that.

This insights paper will help you:

  • Learn what audience segmentation is and how it can make your entire event strategy more effective
  • Segment your own audience, giving you, exhibitors, and sponsors a better ROI
  • Apply your audience data to your show planning for greater success

Learn how audience data can boost your trade show success

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