In the commotion of planning and executing a trade show, it can be easy to overlook an important part of your planning: pinpointing who you want to attract and how your show will accomplish that.
Missing that important step, however, can result in a show that falls flat.
Every show organizer can benefit from gaining a deeper understanding of their desired audience, and this insights paper will show you how to do just that.
This insights paper will help you:
- Learn what audience segmentation is and how it can make your entire event strategy more effective
- Segment your own audience, giving you, exhibitors, and sponsors a better ROI
- Apply your audience data to your show planning for greater success