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Real interactions deliver real results

What you will learn↑

  • How live experience boosts other marketing channels
  • The numbers on how live experience drives sales and impacts businesses
  • Data on how events help grow the economy

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies and tactical decision making? (Source: Freeman)

These are just a few stats that demonstrate just how valuable live brand experience is. But why, exactly, do the majority of brands and organizations rank live experiences more valuable than other marketing mediums?

Because no other channel excels at building human connections like live experiences.

A live event can engage audiences, capture data, and tell an immersive story, which makes it one of the most powerful tools in a marketer’s toolkit.

Freeman specializes in helping organizations connect with their audiences through the power of live experiences. To illustrate the true value that live experience can deliver, we’ve curated a collection of industry views and proof points.

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