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The Secret Behind Powerful Brand Marketing Content

Create visual storytelling that builds community and gains trust What You’ll Learn The key ingredients for a great brand story Why story drives emotion-based connections How to deliver content that spurs audiences to action How to keep people engaged and coming back We’ve all seen it: Branded content that wows. That gets shared. And shared,…
5 Tips (+2 Bonus Ideas!) to Crush Your 2023 Event Strategy

Go from surviving to thriving in the New Year Events may be the ultimate marketing survivor. With numbers almost back to 2019 levels and little impact expected from any slower economic conditions that may occur, events are proving to be resilient and that audiences highly value connecting in person. But there’s also been a big…
TSNN – What Are Your New Year’s Resolutions? Trade Show Industry Leaders Share Their Hopes And Goals For 2022

Lisa Plummer Savas – January 12, 2022 It goes without saying that many of us in the exhibition industry are looking toward 2022 with cautious optimism. Will this be the year that trade shows and business events truly bounce back, or will 2022 be yet another bumpy, unpredictable extension of 2021? While none of us…
Freeman Promotes Martin Moggre´ to Chief Client Officer

Dallas, TX – Freeman, the global leader in events, announced today that Martin Moggre´ has been promoted to Chief Client Officer with responsibility for all client solutions and sales for Events & Exhibit Services and Audio Visual & Event Technology. “Martin is valued by both customers and our team for his candid approach, ability to…
TSNN – Trade Show Industry Leaders Share Their Predictions For 2022

Lisa Plummer Savas – December 21, 2021 We at TSNN can probably speak for a lot of event industry professionals when we say “good riddance 2021!” with perhaps more gusto than in past years (other than the dumpster fire that was 2020, of course). While many of us are likely feeling cautiously optimistic about our…
Amid Uncertainty of the Delta Variant, Research Shows Attending In-Person Business Events Safer Than Daily Activities Like Going to the Grocery Store

Dallas, TX (August 24, 2021) — As the Delta Variant causes uncertainty around returning to normal activities, new primary research and predictive modeling shows that attending large in-person business events are safer than many daily activities and that hosting the events does not increase local COVID-19 case rates. In fact, for recent August events, the…
Meet the Builders Creating Baseball Magic at the Field of Dreams

What happens when movie magic meets the realities of hot, humid Iowa summers? How do you turn a cornfield into a league-sanctioned baseball field? For Immediate Release: DYERSVILLE, Iowa, August 10, 2021 – You could say that the upcoming August 12 MLB at Field of Dreams game has been decades in the making. Ever since…
Energize Your Exhibit Booth With Digital Marketing

Connecting with your audience before, during, and after the trade show What You’ll Learn The best digital marketing for preshow, during show, and postshow Why creating a holistic digital marketing plan is critical to success Which platforms and approach can pack the most punch, and when to use them A host of trade show booth…
Little Black Book – The Secret to Post Pandemic Renaissance: Re-Designing Time to Engineer ‘Moments’ with Your Audience

Trin Basra, executive creative director at Freeman EMEA shares her design tips and insights for successfully kick-starting live events and experience post-lockdown It’s a fascinating time to be in the events and experience industry. Having hit one giant pause button, there is now palpable excitement and optimism as full-scale, live events have successfully been piloted…
Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees

Attract and engage key audiences at your booth and beyond with powerful personalization strategies There’s a change happening on the exhibit floor. Today’s trade show participants come to the exhibit floor armed with information. They’ve done their homework. They know what problem they want to solve or which products they want to demo. They’ve researched products…
Center For BrainHealth and Freeman Help Employees Address Covid-19 Stresses, Build Resilience and Reset

DALLAS — Freeman, the global leader in events, and the Center for BrainHealth®, one of the country’s leading centers for pioneering brain research and translation into scalable tools that enhance brain health and performance, have partnered to improve employee well-being during a period of unique stresses. The partnership expands the Center’s work through a first-of-its-kind…
What Is a Hybrid Event — Really?

Learning what makes these integrated experiences work for events We’ve heard the word hybrid over and over lately. But what does it really mean in the context of events? The definition seems straightforward: A hybrid event is one that uses a combination of in-person and digital elements, tailored to each audience for optimal experiences. But the reality…