Live experiences are all about creating connection. Go beyond generic networking and create purposeful moments for people to collaborate, learn from one another, and foster meaningful relationships. Creating community is a year-around effort that extends beyond the days of the event and creates a competitive advantage that’s hard to replicate.
Connected Communities in Action:
- For its 350th-anniversary event, Merck KGaA had its employees build a “CurioCity” online and in real life to connect employees across the globe. The event engaged employees physically and online.
- At CES, the American Express Open booth featured an escape room activation with a series of time-sensitive puzzles that attendee teams were challenged to solve. Working together encouraged teamwork and problem solving while subtly promoting the brand’s products and services.
- The Professional Photographers of America created post-keynote huddles at PPA Connect Live. Attendees joined intimate, rotating roundtables to learn from each other. PPA provided a list of curated topics along with a “huddle host” to facilitate.