Most marketing tactics engage two senses — sight and sound. Live experiences have the ability to engage all senses, creating richer, more textural environments. By layering in touch, taste, and smell, these multisensory experiences can dimensionalize a brand and unlock authentic emotional responses.
Multisensory in Action:
- Refinery29’s 29Rooms event included customized spaces where each sponsor brought a unique multisensory exhibit, including Demi Lovato’s tattoo parlor and Marc Jacobs’s daisy-scented perfume room.
- Aetna created sensory experiences in its exhibit that encouraged attendees to fully enjoy the beauty of plants and flowers through sight, sound, and smell at the Philadelphia flower show.
- The American Cancer Society hosted a garden “When Hope Grows” gala complete with plants, garden-inspired cocktails, living plant walls, and pots of lavender on each table. The sensory-rich experience raised $2.1 million.