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Trend

38

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Personalization

Personalization

Tailor-made just for you

Attendees today expect content that is entertaining, informative, and tailored to their specific wants, needs, and challenges. How? Take your reams of consumer data and use it to create content attendees won’t find anywhere else. If you don’t, another organization will.

Personalization in Action:

  • With eight cameras stationed along the route and RFID chips embedded in race bibs, Adidas captured live footage of Boston Marathon runners, gifting 30,000 participants a custom video of their marathon experience within 24 hours of the event.
  • Mazda created a virtual test-drive simulation in its exhibit booth, filming each attendee driver to create customized movie posters and trailers in real time featuring each visitor who got behind the wheel.
  • It’s early in this trend’s life cycle, but opportunities await. Work with a Freeman strategist to help you apply this idea at your next event.
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