Delivering compelling content is part of the event essentials toolbox. But if you’ve done your job well, attendees will be too engaged in meaningful, action-packed interaction to truly digest the content. So make sure it’s packaged in easily consumable and sharable formats that move with roving attendees and their smartphones.
Takeaway Content in Action
IBM covers a lot of content ground. Because the brand affects so many industries across the world, it keeps its authoritative content offerings wide and diverse across blogs in niche markets through four different targeted blog platforms as well as a library of resources including analyst papers, education, training, case studies, data sheets, FAQs, reports, and more.
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