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Trend

63

Vo

Vocal Tech

Vocal Tech

Voice-activated engagement

To address our busy lives and need for instant gratification, voice-activated tech answers the call. From Siri and Alexa to intelligent machines powered with artificial intelligence (AI), marketers can elevate events with innovative chat and hands-on demos.

Vocal Tech in Action:

  • Marketo provided customized Amazon Echo devices at its Marketing Nation event. The talking devices answered attendee questions with informative and whimsical responses, logging over 500 requests in the first two days.
  • It’s early in this trend’s life cycle, but opportunities await. Work with a Freeman strategist to help you apply this idea at your next event.
  • The American Society for Hematology (ASH) conference featured multiple customized Amazon Alexa-enabled devices that provided live answers in multiple languages. The multi-touchpoint activation earned a UFI award for digital innovation.
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