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Insights

Stay ahead of the brand experience curve with insights from leading industry experts.
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How Segmentation Can Help Grow Your Trade Show Audience

Best Practices

Katherine Zimoulis

VP, Content Marketing

How Segmentation Can Help Grow Your Trade Show Audience

Tap into this strategic practice to grow your attendee base
Using Design Thinking to Create Powerful Brand Experiences

Best Practices

Angie Smith

Guest Author

Using Design Thinking to Create Powerful Brand Experiences

The missing key to happy attendees and happy sponsors
All Designers Are Entrepreneurs

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

All Designers Are Entrepreneurs

#17 Think Like You’re Lost in the Forest
Splunk: Enriching User Experience Through Education

Inspiration

Freeman

Splunk: Enriching User Experience Through Education

High-level learning helps keep up with a savvy audience
Stop Busting Your Budget on Bland

Ideas

Cori Prasifka

Senior Strategist

Stop Busting Your Budget on Bland

5 ways event organizers can stop wasting money on tired tactics
Bringing an Event to a New Country? “Glocalize” It!

Ideas

Sarah O'Connell, MBA

Guest Author

Bringing an Event to a New Country? “Glocalize” It!

How show organizers can adapt to new audiences without diluting their message
Extend the Life of Your Healthcare Event Investment: A Congress Strategy for Success

Inspiration

Chris Metzger

VP, Business Development

Extend the Life of Your Healthcare Event Investment: A Congress Strategy for Success

A multiyear strategy to make the most of your marketing
We Are All Time Travelers

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

We Are All Time Travelers

#16 Design the Time of Your Life
Why Dell Turns to Internal Corporate Events to Build Brand Ambassadors

Inspiration

Freeman

Why Dell Turns to Internal Corporate Events to Build Brand Ambassadors

B-to-B Dream Team video short: Greg Schneider of Dell Technologies
Designing with Renaissance Teams

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

Designing with Renaissance Teams

#15 New Wicked Problems Demand New Wicked Teams
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