Insights

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Life Cycle of a Trend

Trends

Freeman

Life Cycle of a Trend

Infographic: How the Freeman Trend Lab approaches trend evaluation
What Makes Top B-to-B Marketers Successful?

Inspiration

Freeman

What Makes Top B-to-B Marketers Successful?

The new Event Marketer B-to-B Dream Team weighs in
Digital Floor Plans: A Must-Have Tool for Today's Events

Tech

Adam Jones

Director, Digital Products

Digital Floor Plans: A Must-Have Tool for Today's Events

Why putting plans in the cloud gives more control to show organizers, exhibitors, and attendees
When Promoting from Within is Wrong

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

When Promoting from Within is Wrong

Bringing in "outside" talent means management is investing in you
Fighting the FOMO: Brand Experience Lessons from SXSW

Inspiration

Jessica Fritsche

Content Marketing Director

Fighting the FOMO: Brand Experience Lessons from SXSW

Even without heading to Austin, there is still much to learn from the brand takeovers and unique activations at SXSW
Embracing Events to Engage With the Start-Up Community

Inspiration

Niru Desai

Vice President, Strategy, FreemanXP EMEA

Embracing Events to Engage With the Start-Up Community

How the likes of MWC and Web Summit provide a platform for new ideas
International Women’s Day: Pressing for Progress in Brand Experience and Beyond

Inspiration

Freeman

International Women’s Day: Pressing for Progress in Brand Experience and Beyond

How the women of Freeman are leading, working, and succeeding
Projecting an Engaging Experience With Holograms

Tech

Larry Grossenbacher

Director, Creative Technology

Projecting an Engaging Experience With Holograms

This futuristic tech is now well within reach for creative marketers looking to make an impact
Splunk: Connection Through Community and Collaboration

Inspiration

Freeman

Splunk: Connection Through Community and Collaboration

Creating opportunities for growth and education
How Brands Are Upping the Ante at Mobile World Congress

Inspiration

Freeman

How Brands Are Upping the Ante at Mobile World Congress

The show where all eyes are on tech
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