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Activating Attendees Through Personalization

People

Freeman

Activating Attendees Through Personalization

Talking events with Nancy Walsh of Reed
How the ASCA Gets Up Close and Personal with Members

People

Freeman

How the ASCA Gets Up Close and Personal with Members

Mobile brings personalization straight to members
Creating a Customized Experience at CES for Clients, Partners, and Media

People

Freeman

Creating a Customized Experience at CES for Clients, Partners, and Media

Megan Tavara, event marketing manager at AMD, discusses the value of personalized experiences.

People

Freeman

Video: Brocade's Approach to Mass Personalization at Mobile World Congress

A look at how Brocade approaches delivering customized, macro messages.
Catching Up With Mattel’s Charlie Anderson: Experiential Marketing in an Evolving Industry

People

Freeman

Catching Up With Mattel’s Charlie Anderson: Experiential Marketing in an Evolving Industry

A look into staying ahead of the game from the toy expert
Marketo: Building Connections One Marketer at a Time

People

Freeman

Marketo: Building Connections One Marketer at a Time

Davis Lee of Marketo shares his point of view on the importance of events and experiences
How Technology is Raising the Profile of Exhibitions

People

Freeman

How Technology is Raising the Profile of Exhibitions

Talking event success from a venue perspective
Charitable Giving Can Add Big Smiles to Your Event

People

Freeman

Charitable Giving Can Add Big Smiles to Your Event

Elizabeth Max of the Toy Industry Foundation on why her industry’s biggest event is the perfect match for charitable contributions

People

Freeman

Why EFI Turns to Brand Experience at drupa for One-on-One Interaction

Showcasing innovation in the print industry while also creating individualized engagement
Greg Topalian on the Launch of Play Fair, His Unique Vision of a Convention for Kids

People

Freeman

Greg Topalian on the Launch of Play Fair, His Unique Vision of a Convention for Kids

A playful idea turned into a seriously big event
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