Event Wrap-Up: Design the Future with Bruce Mau

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A recap of the recent FreemanXP event in London

A version of this article originally appeared on

FreemanXP teamed up with Yasmin Arrigo, Editor-in-Chief at Event magazine to present Design the Future with Bruce Mau, an exclusive event for clients and partners at its offices in London recently.

The event saw Yasmin interview Bruce about design thinking and how the methodology can help brands to develop a more robust marketing and brand experience strategy. Bruce also spoke about how he is helping Freeman and its clients design a new medium of brand experience, and took part in an audience Q&A.


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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