For the 95th annual Scientific Sessions, which took place in Chicago and virtually, the American Heart Association aspired to break the mold of the traditional trade show floor with a new angle: Design an engagement-in-the-round space offering attendees inviting opportunities tailored to their specific interests — education, networking, mentorship, career support, and membership.

Watch the event in action below.

This 62,230.50 square feet focal point, The Heart Hub, became the lifeblood of the event and helped AHA accomplish its mission to elevate the attendee experience while also unveiling the latest cardiovascular science for advancing patient care.