Research
Freeman Trends Report Q1 2024
The latest insights for event attendee intent and behavior
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What You’ll Learn
- Unpack the disconnect between what organizers provide and what attendees (and exhibitors) value most
- How to customize your event for different generations of attendees
- Celebrity speaker value — truth or myth?
- The secret to better content: Balancing innovation with inspiration
- How to execute and assess your event with these insights
New Year, new insights!
Fresh takeways from our latest research can help you deliver more fulfilling event experiences for attendees (and exhibitors).
Our latest edition of the Freeman Trends Report, the largest and most comprehensive behavioral assessment of B2B events in the industry, builds on our 2023 findings by surveying attendees to find out what’s changing, what’s staying the same, and what to expect over the next year.
Dive into the Freeman Trends Report Q1 2024 to discover the challenges and opportunities emerging as well as ideas on how to plan your strategies accordingly.
Click the pink button to grab this new report and ring in a new year of better experiences for all.
Let's Get Started
Reach out and request a consultation.
Reach out and request a consultation.
