In the commotion of planning an event or meeting, it can be easy to overlook an important step: pinpointing who you want to reach and how your event will provide them with value. Missing that important step can make even the most carefully planned event fall flat.
Every event planner can benefit from gaining a deeper understanding of their desired audience, and this insights paper will show you how to do just that.
This insights paper will help you:
- Learn what audience segmentation is and how it can grow your audience
- Segment your own audience for more meaningful outreach
- Apply your audience data to your event planning for greater success