You’ve been cultivating your event or trade show exhibit for a while. Now it’s time to take it to the next level through experience assessment. Properly developing, executing, and evaluating event analytics can help you quantify and prove the value of your exhibit program.
By the Numbers: Using Measurement to Improve Your Brand Success outlines best practices to help you measure results to drive your strategic and tactical planning processes for future events.
- Formulate a measurement plan
- Pick strategic metrics that align with marketing objectives and initiatives
- Use consistent metrics and methodology year-to-year