Freeman Trends Research
Find out where live events are headed. Our research and data show what drives attendance, shapes experience, and determines whether attendees return.
Freeman Trends Report
The Pre-Event Edition: How People Find, Choose, and Prep for Your Event
Numbers don’t show how participants found your event, what convinced them it was worth the investment, and what they need to make the most of it when they arrive.
This report follows audiences through three pre-event stages, Discover, Evaluate, and Prepare, so you can bring in the right people, help them show up ready, and earn their return next year.
