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Timelines and Travel for International Exhibitors

Best Practices

Julie Krueger

Business Development Director, International

Timelines and Travel for International Exhibitors

International Exhibitor Best Practices, Part I
Brand Experience: A Marketing Must That Drives Amplification

Inspiration

Jessica Fritsche

Content Marketing Director

Brand Experience: A Marketing Must That Drives Amplification

The latest stats on why the medium of live experience has true staying power
When Empathy Trumps Authority

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

When Empathy Trumps Authority

Early lessons in leadership — #1
How Segmentation Can Help Grow Your Trade Show Audience

Best Practices

Katherine Zimoulis

VP, Content Marketing

How Segmentation Can Help Grow Your Trade Show Audience

Tap into this strategic practice to grow your attendee base
Using Design Thinking to Create Powerful Brand Experiences

Best Practices

Angie Smith

Guest Author

Using Design Thinking to Create Powerful Brand Experiences

The missing key to happy attendees and happy sponsors
All Designers Are Entrepreneurs

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

All Designers Are Entrepreneurs

#17 Think Like You’re Lost in the Forest
Splunk: Enriching User Experience Through Education

Inspiration

Freeman

Splunk: Enriching User Experience Through Education

High-level learning helps keep up with a savvy audience
Stop Busting Your Budget on Bland

Ideas

Cori Prasifka

Senior Strategist

Stop Busting Your Budget on Bland

5 ways event organizers can stop wasting money on tired tactics
Bringing an Event to a New Country? “Glocalize” It!

Ideas

Sarah O'Connell, MBA

Guest Author

Bringing an Event to a New Country? “Glocalize” It!

How show organizers can adapt to new audiences without diluting their message
Extend the Life of Your Healthcare Event Investment: A Congress Strategy for Success

Inspiration

Chris Metzger

VP, Business Development

Extend the Life of Your Healthcare Event Investment: A Congress Strategy for Success

A multiyear strategy to make the most of your marketing
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