Freeman
The Power of Data
B-to-B Dream Team Video Short: Colleen Bisconti of IBM
Best Practices
Sonia Barreau
Director, Digital Product Marketing
Planning the Speaker Experience
The secret to managing the relationship with your speakers to ensure a meaningful event
Inspiration
Katherine Zimoulis
VP, Content Marketing
New Data on Brand Experience
How Are Marketers Maximizing Value?
Inspiration
Emily Shaw
Strategy Director
I Am a Designer. So Are You.
All of us can use design to make the difference
Ideas
Katy Wild
Executive Vice President, Customer Experience
How Important Is It to Please EVERY Customer?
Ask yourself – how many babies is it okay to drop?
Inspiration
Dominici Fanelli
Lighting Designer
The Psychology of Colors in Brand Experience
Be conscious of audiences’ subconscious reactions to your event colors
Inspiration
Adam Jones
Director, Digital Products
Utilising Tech to Get the Important Event Essentials Right
Technology can solve problems we often treat as the norm
Industry
Lisa VanRosendale
Senior VP, Business Development
Swipe These Six Strategies from CEMA Summit 2017
What you can learn from the event FOR event marketers FROM event marketers
People
Freeman
Driving the Future of Brand Experience at Ford
Q&A with B-to-B Dream Team Member Garett Carr
Best Practices
David Haas
Director, Technology Solutions
Analytics for the Event Owner
Three basic building blocks for any event’s digital marketing plan
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