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How INTA taps into the right solutions to tell the right story to the right brands

The International Trademark Association (INTA) sought to boost its brand for a record number of attendees at its recent Annual Meeting in Barcelona. But how do you build on the worldwide success of past conferences? By telling your brand story in new immersive ways supported by the latest creative, digital, and strategic solutions — as well as presenting high-quality education sessions and keynotes for the benefit of audiences. For INTA, success meant providing a brand experience that personally connected more than 10,000 attendees and left crowds in awe of the event's sheer scope that still managed to offer something for everyone.

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