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Insights

How Ford Motor Co. Uses the Power of Digital to Engage Audiences at Events

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Freeman®
Freeman®

B-to-B Dream Team video short: Garett Carr of Ford Motor Co.

Image Credit: media.ford.com

In this B-to-B Dream Team Video short, Garett Carr shares the importance of choosing the right digital platform to tell the Ford brand story. He also reveals the strategy of how the brand scales the experience for a variety of shows and locations. 

In this clip, you will learn: 

  • The benefits of AR and VR for your next event
  • How a mix of physical experience, virtual reality, and film content is the perfect blend on the trade show floor
  • Why nothing can replace the power of face-to-face


Download our insights paper to learn more about how to use VR at events

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