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The pandemic has brought big changes to the events industry. In turn, those have created challenges for marketers — but there are silver linings too. The pause in live events has helped the environment and reminded us of the importance of connection. This is a time for the industry to reset and make strides towards being more sustainable and more connected.
How this strategy team enhances the digital experience
Why Marsh pivoted events to an internal focus to better serve its audiences
How Verizon is making virtual events better by telling a great story
Why Oracle is centering around community in the new normal of events
Rethinking the events approach with RingCentral
Why a strong plan was key for FinancialForce's digital event transformation