Tech
Six Ways to Millennial-Proof Your Brand Experience with Event Technology
Katherine Zimoulis
VP, Content Marketing
Best practices for marketers looking to engage younger audiences with digital
Guides
Bring Imagination to Life with Virtual Reality
Everything you need to know about VR for events
Tech
High Tech, Low Cost: Affordable Ways to Digitize Brand Experiences
Freeman
These easy-to-deploy ideas add value without breaking the bank
Tech
Attendee vs. Participant: Using Digital to Enhance the Experience
Danielle Puceta
Vice President, Digital Office
Why a tech-enabled two-way conversation is crucial to deeper engagement
People
Engaging Audiences Online in a Time of Constant Change
Freeman
Q&A with Shantel Gascoigne of Microsoft
Trends
Silent Parties: The Event Technology Loudly Offering Custom Experiences
Flor López de Jauregui
Vice President, Sales & Marketing
Looking for a truly personalized event? The sound of silence might be your answer.
Ideas
Digital Disruption and the Evolution of Experiences
Etienne Chia
Vice President, Digital & Strategy
Why embracing digital and event technology gives brand experience an advantage
Tech
The Missing Piece in Event Tech? A Product Ecosystem
Richard Maranville
Executive Vice President & Chief Digital Officer
Why making products work together is necessary to push event tech forward
Ideas
Virtual Reality’s Real Operational Opportunity
Adrian Sanchez
Director, Digital Operations
Why the right team makes all the difference in a successful VR implementation
Ideas
Want Higher Audience Engagement? Don't Just Plan an Event — Deliver an Experience
Amanda Blanton
Director of Production
The journey of successful marketing begins with aligning brand goals to the desires and needs of audiences
Industry
Leveraging Technology to Build on the Live Event
Anthony Floreano
Senior Vice President, Freeman EMEA
Technology and innovation go hand-in-hand
People
Powered by Data: Responsibility and Relevance Pump Up Marketing Messages
Freeman
Q&A with Paul McDonnough of the DMA
Inspiration
Three Ways Marketers Can Harness the Power of Virtual Reality
Demetrius Wren
Digital Experience Designer
How VR merges the creative with the practical — with unlimited potential
Inspiration
Everything You Need to Know From CES 2017
Jessica Fritsche
Content Marketing Manager
From booth design to brand experience, this year’s CES was full of marketing inspiration
Ideas
Why: The Most Important Question Marketers Should Ask When It Comes To Digital
Adam Butman
Senior Business Development Manager
Lead with solid strategy to avoid innovation for innovation’s sake
White Papers
The Next Big Opportunity: Mass Personalization and the Art of Brand Experience
Keep your event relevant by delivering on individual attendee wants and needs
Ideas
Ed Scutt
Program Manager
Six Ways to Incorporate Tech at Your Next Event
Ideas
Niru Desai
Vice President, Strategy, FreemanXP EMEA