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Vodafone: Driving the 4G Message at Goodwood Festival of Speed

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The telecommunications brand took to the automotive space to highlight the power and reliability of its 4G mobile network

As the official communications partner at Goodwood Festival of Speed, Vodafone sought to create an interactive and memorable experience for guests — one that would highlight the power and reliability of the brand's 4G mobile network and its association with the prestigious automotive event. Enter the 4G Challenge at the Vodafone Circuit concept, a go kart experience with a twist where people of all ages were invited to navigate the track by relying on a Vodafone 4G powered Samsung Galaxy S8 handset only. 

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