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Why Dell Turns to Internal Corporate Events to Build Brand Ambassadors

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B-to-B Dream Team video short: Greg Schneider of Dell Technologies

In this B-to-B Dream Team video short, Greg Schneider, marketing director at Dell Technologies, shares insights on how Dell is driving cultural change for 138,000 team members around the world through brand experience. Because by focusing on internal audiences, you can grow your brand while providing growth opportunities for your team.

After all, a personal experience can transform individuals into brand ambassadors, educate them on products and services, and ultimately drive deeper loyalty. And what brand doesn’t want that?

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